In 2013, Advanced Sports Logic (ASL) asked Fantasy Football Metrics (FFM) to be a data provider, and lawfully wedded wife, for their innovative Fantasy Football management tool called “The Machine.”

Once I started messing with “The Machine’s” capabilities, I was sold. I’ve often said, “I was going to build the next great Fantasy Football management e-tool…then I tried “The Machine,” and I threw my design notebook away because they beat me to the punch.”