Leonard FornewsTo Our Customers,

We want to thank you for making August another great month for Advanced Sports Logic. With Fantasy Football draft weekend upon us here is where we stand:

The momentum of July is continuing as The Machine: Total is the top selling App in gross sales and the highest rated draft App in CBS App Central. The Machine: InSeason is already the seventh most popular App before the first NFL kickoff of the regular season has even occurred.  And one-third of our customers are accessing The Machine every day!

Our support queue is all but empty and we continue to receive positive feedback from our customers that The Machine is easy and fun to use. We especially enjoy hearing from many customers how much The Machine helped them last year. Many customers are completing their drafts this year with an amazing 15 to 30% probability to win their championship.

We did have one setback when an incident occurred around 5 pm Monday night that caused many draft Apps in CBS Central fail. We had hundreds of support requests in the one hour it took us to address the error for the majority of customers. While we believe other Apps were still down the next day, we are not satisfied that it took us three hours to resolve the draft synchronization issue. To those that were affected in their drafts we are truly sorry.

Over the course of the next few days we corresponded with all impacted customers to find out who was impacted by the draft. Fortunately, most of our customers were not actually in drafts at this time, and of those that were, 75% have opted to continue to use The Machine.

With drafts winding down in another week, we look forward to continuing our momentum in September with The Machine: InSeason and the launch of Ask The Machine and Trade Judge.

I want to again thank all of customers for the trust you have placed in The Machine. We appreciate your support and feedback and we are excited about delivering even more products in the coming months that make your Fantasy Football experience even more fun and rewarding.

Leonard LaPadula
Founder, Advanced Sports Logic, Inc.

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