To Our Customers and Partners,
Members of Advanced Sports Logic’s (“ASL”) team recently attended the Fantasy Sports Trade Association (“FSTA”) 2014 summer conference in San Francisco. Attending the conference afforded us several exciting opportunities, including:
If there is one thing that matters to the team at Advanced Sports Logic, it is that our products help our customers win. The team is steeped in quality improvement practices and one of the well-known rules for achieving high quality is “You can’t improve what you don’t measure”. That’s why, early in 2011, we built a win probability metric system to capture how well our customers are doing.
Last year, we had one customer that used The Machine to manage 111 fantasy football teams. So, I suppose the 55 dynasty teams that I have been managing for the last 6 years pale in comparison to that. Nevertheless, whether managing 100 teams or only 1 team, everybody wants to take advantage of any possible method to give their team the best chance of winning.
Trades are often forgotten because of the time it takes to find trades that not only improve your team, but also another team will accept. This is especially true for dynasty teams in the off-season. As for me, I simply have not had the time to devote to make trade proposals for 55 dynasty teams this time of year, and it bothers me because it is like leaving money on the table.
When you think about it, the off-season is really the right time of year to focus on trades. The regular season is 17 weeks, players are getting injured, you are performing waivers, starters are locked from Thursday to Monday night, and the league dynamics change. The best time of year to do trades is the other 35 weeks of the year, where you can offer a trade, and go back and forth with other teams over several weeks without the whole picture changing every couple of days.
Last year ASL had cutting-edge trade features, including the "Trade Recommendations" feature. However, it had some limitations that left room for improvement. Since I work for most cutting edge fantasy site on the planet, I was able to propose improvements to ASL's "Trade Recommendation" feature, and led the development team to get it done!
The new feature is called "Trade Finder" and the improvements are simply amazing! When the development team finished its work, it was like Christmas morning for me as a dynasty fantasy team manager. Before working for ASL, I never could have imagined a tool this powerful and easy to use that can search my league to find fair trades for me to propose.
But don't take my word for it. Take a look at video below to see it in action!